Real Estate is a people business. If you want to become a successful real estate agent then you’ll have to learn how to create, build, and nurture relationships.

There are no secrets, ninja tactics, or leprechauns with pots of gold for generating more leads in your business. At least not for the long-term.

During this interview with Bill Crane we get into the importance of building relationships into all of your marketing campaigns. Every marketing piece you send out should always be about delivering value first instead of “selling”.

The same goes for your “sales” scripting. Your scripting should be about delivering value. It’s not a clever “sales script” that’s going to get you the next lead, it’s a value approach which will.

One of Bill’s examples for a cold lead postcard/letter campaign was to offer help with property tax bills for homeowners. Offer ways homeowners can lower their bills, or offer info to references to attorneys which can help with lowering them.

Next, Bill suggests to focus in on using your strengths and developing a plan around them. If you’re good at door knocking, then do door knocking. If you’re not good at it, then don’t do it.

Listen to the complete interview and get all of Bill’s answers to questions about how to market to Expired, FSBO’s, and getting higher priced listings.

How to Contact Bill Crane

Bill recently wrote a book which gets down and dirty into relationship marketing and build your business. I’m about to start reading it this week and will write up a review of it when I finish it.

The best way to connect with Bill is via Facebook. Link to him here…
Bill’s Facebook Personal Page: Click Here
Bill’s Facebook Business Page: Click Here

To get more info about Bill’s latest book, Crane Generating, go to his website www.BillCrane.com

Listen to more episodes at the Margaritas & Real Estate Marketing Show

If you like this episode then go check out the rest of the shows on iTunes, Stitcher, or Soundcloud. The Margaritas and Real Estate Marketing show is all about bringing the stories of real estate agents to the forefront and talking about what works today in real estate marketing.

Hope you enjoyed the show, thanks for listening, George “el guapo” Cuevas…