All Roads Lead to the Database
From day 1 Frank Montro started building business by focusing in on building a database and then delivering extreme value to it.
Frank’s strategy worked and he has the numbers to back it up today as one of Chicago’s top real estate agents. Fast forward to today and you can see Frank has built his business by focusing all of his marketing and business activities towards delivering extreme value to his clients, prospects, team, and just about everyone else he comes in contact to.
I’ve experienced this first hand.
We called this episode All Roads Lead to the Database because is perfectly outlines the goal for all your marketing as an agent. Whether you’re running Facebook Ads or a USPS Every Door Direct Postcard Campaign a real estate agent’s main focus in marketing should always be to grow, nurture, and maintain your database.
Below you’ll see some of the show highlights for this episode and how to contact Frank Montro directly. Enjoy…
Working a Niche in Real Estate
Frank Montro built a large part of his business by serving real estate investors. To do this Frank not only helps his investors find properties and sell them once they are rehabbed, but he also helps them in many other areas. Frank has a resourceful network of reliable General Contractors and other tradesmen who he can tap to help his investors.
When it comes to listings marketing Frank Montro has a full online and offline marketing plan which far surpases what many other agents in his market are currently doing.
Many of Frank’s investors are actually already licensed agents, but they use him because of the level of service and value he brings to the table.
Real Estate Photography, Virtual Tours, and Drones
If all roads lead to the database, then you can sure bet Frank Montro delivers extreme value for his real estate investor clients with the use of Professional Real Estate Photography, Virtual Tour Videos, and even drones.
The first showing is taking place online today and Frank makes sure his listings are professionally marketed with stunning visuals of these beutifully rehabbed homes. Below are some examples of photos and videos used in some of his listings.
Real Estate Teams
Frank has built a huge team of investors, contractors, partner agents, mortgage lenders, etc…, but now he is laser focused on building a team of real estate agents to help him grow by generating more buyer leads and listings with his current inventory. By being at Keller Williams now Frank is taking full advantage of Keller’s team approach in real estate.
To accomplish this Frank is meeting with agents constantly looking for ones which are going to be the best fit within the team he’s currently building. Part of identifying these new potential team members is taking a specific Keller Williams personality test which helps an agent identify what they are best at.
Most importantly, Frank understands that growing his team means that he needs to help his team grow and develop as agents while also building their own business.
Do OPEN HOUSES work?
According to Frank Montro, They Do and I agree with him. If done correctly and with the right goal in mind Open Houses are a very effective tool for growing your network. Remember – All roads lead to the database.
Frank and his team are religious about consistently holding open houses for their clients listings and using these to generate more buyer and seller activity. Each of Franks teams members are doing open houses 2-3 times a month.
Advertising on Zillow
I really liked Frank’s approach to Zillow. During the interview he states; “It’s a necessary evil, but they are getting the job done”.
For Frank, Zillow is just one piece of his overall marketing plan. He’s practical in this assessment, because he can see the ROI (return on investment) and pushes his personal feelings of what Zillow does to the industry and just looks at the direct results. Relying on just Zillow as being a major part of your marketing is just putting too many eggs in one basket.
Frank’s team runs Zillow ads in the markets where most of their listings are located and use it announcing their open houses.
Running Facebook Ads for Real Estate Agents
The day of the interview I actually gave Frank and his team a class on advanced Facebook marketing using Facebook Dark Posts and before we began I got a chance to see what Frank and his team are currently doing with their Facebook Marketing.
This is one of the things I really like about Frank Montro. He’s practical in his approach towards marketing. Frank see the potential and the ROI of running Facebook ads over traditional post card and letter campaigns and he just dives in head first to learn everything about it. Which is why he had me there to train his team.
Frank Montro is constantly learning and adapting to the new realities of the marketplace which has kept his business consistently growing since he began.
Frank Montro’s Advice for New Real Estate Agents
1. Take a Personality Test and find out more about who you are. (Self-Awareness Gary Vee Style)
2. Pursue the job that best fits your strengths.
3. Start building a database and never stop.
Watch the video to hear Frank’s complete answer.
How to Contact Frank Montro
The one thing which is great about Frank is that even though he’s extremely busy, he makes himself available. If you have something valuable to offer Frank is always open to talk.
Frank is pretty active online, especially on Facebook. CLICK HERE to go to his Facebook Profile.
Go to Frank’s website www.FrankMontroHomes.com. Check out all of his listings and see the kind of product they are selling. It’s pretty incredible stuff.
Frank’s email: firstname.lastname@example.org
Frank’s phone: 708-307-0777
Frank was recently quoted on an article for Us News and World Report CLICK HERE to check it out.