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I don’t believe you need the IDX on your real estate agent website anymore.
For some real estate agents this may seem crazy, but let me tell you why.
The First Showing is Taking Place Online…
Today, the first showing is taking place online.
Buyers and Sellers have overwhelmingly chosen to use websites like Zillow, Trulia, Redfin, and even Realtor.com because of the better User Experience they get from using them.
Compare the User Experience to any of the options available today from several of the top real estate website and IDX providers like Placester, Real Geeks, Agent Evolution, Point2, and there is simply no comparison.
They may come close.
They may have more accurate data.
But buyers and sellers will not use the IDX searches on your own website.
I know there’s going to be one or two Realtors out there who will say they get their clients to use the IDX on their websites, but these are typically only going to be exceptions to the rule.
You can tell your clients and prospects that you have an accurate and even mobile friendly app to search for properties using your website, but they sill will not use it.
Simple, it’s about Trust and the User Experience.
Why is User Experience so Important
Think about how you perform your own searches for things other than real estate.
Where do you go to buy airfare, hotels, rent cars, buy groceries, download music, etc….
Most people go to several of the top websites within that category. When it comes to travel, you are likely going to be on a site like Travelocity or Hotels.com instead of Bills Travel Service of Springfield.
The User Experience on a website like Zillow dominates an agents IDX because companies like these place an extreme amount of resources into developing, tweaking, and improving their User Experience on a daily basis.
Simply look at all of the changes Zillow, Trulia, Realtor.com, and Redfin have made to their own websites over the past 6 months. They are always tweaking and making improvements to improve the User Experience.
We see this happen on Social Media as well.
For example, Facebook is constantly making changes to it’s website to continuously improve it’s User Experience.
So What Should be in a Real Estate Website?
Listings searches is not the only important thing a Real Estate Agent has to showcase on their own website.
Your website should do the following…
1. Current Listings and Previous Listings Portfolio
Your real estate website should be the central hub for your own Listings. Route traffic from your listing on Zillow, Trulia, and Realtor.com back to the listing page on your website.
Also, your website should serve as a portfolio for all of your previous closings.
Let’s say you had an awesome listing last year and you had professional photos and a virtual tour created for it.
How would any future prospects/clients know you closed this property.
How would they see the awesome visuals you had created for it?
Do you see where I’m getting at here.
2. Buyer and Seller Listing Presentation
Your real estate website should also serve as an online version of your Listing Presentation for Homeowners and a Buyers Presentation for Home Buyers.
One of the best examples of a Buyer Page is from Realtor.com. They created a video series with Elizabeth Banks called “The Home Buying Process in Plain English”. It’s an awesome piece of content they produced.
CLICK HERE to check it out. I’m using this as a model for creating Buyer and Seller pages on new real estate agent websites I create for Realtors.
3. Your About Me Page
Your clients and prospects want to find out more about you.
The About Me page is the very best place for this information. Most real estate agents have some of the most boring About Me pages on the planet.
Your About Me page should be an exciting place where you get to share yourself professionally and also show off a little bit of your personality in it.
For more info about your About Me page I wrote another article about this very subject. CLICK HERE to check it out.
You don’t need the IDX. Save your money and apply it towards other marketing projects or to buy more beer and bacon.
So what do you think? I would love to hear your own opinions about this subject in the comment section below.
Thanks for reading and don’t forget to check out our new website at www.ElGuapoVideoMarketing.com