How to use Facebook for Real EstateQuestion: How do I get more leads from Facebook? Answer: Through Interaction and Creative Posts which encourage Interaction Pretty simple right? This is a simple strategy to learn but you must keep an open mind and understand some basic things about how Facebook operates. There is no magic pills I’m offering you to get an extra 5 more deals out of your Facebook account in the next 5 days. What I train and What I offer are Basic Training Strategies for how to use Social Media in Real Estate in an effective manner. This strategy for using Facebook today will most likely change in the future as Facebook itself continues to change and how Facebook Users change how they interact with it. Facebook is in a constant state of change, trying to improve the whole Facebook Experience for everyone who uses it. Remember that Facebook is a business and it needs to generate revenue. Even though it’s free to set up a personal profile or business page this is only to give you access to the site and the “News Feed”. The Facebook “News Feed” is what we all go to Facebook to see everyday and the essential lifeblood of Facebook. This is where a bulk of the interaction takes place on the medium. and it’s the single most important area for any marketer to “spread their message”. This week Facebook announced changes and updates to the News Feed Algorithm it uses to determine what actually pulls up on your news feed. The Facebook changes and article are from Tuesday, August 6th, 2013. It’s short and easy to read and gives you some insight into the News Feed. You can link to the article by CLICKING HERE and read it in it’s entirety. The article gives Facebook Business Users a little background about the News Feed and how Facebook uses it to keep the most relevant posts up on the feed. For example, when you login into your Facebook account and check your News Feed from your computer or mobile device you most likely scan through all of the posts in your feed, but you don’t scroll through them all. The average Facebook user has approx. 1,500 potential stories from friends, family, people they follow, and the pages they like which are available to be seen on a daily basis. However, there is simply no way for most people to scroll through the whole News Feed and see everything, especially 1,500 posts! This is where Facebook’s Algorithm (mathematical code for manipulating data) goes to work and displays the most relevant posts from all of these groups which it feels the user has the most interest in. The Algorithm is basically creating a ranking system for all of the posts on your feed. Now the question should be: How does the News Feed know which of those 1,500 posts to show? According to Facebook it’s the User which determines what content is going to pull up on their news feed. Facebook determines this by tracking the signals that a user makes when using it. With this Facebook can prioritize an average of 300 stories out of the 1,500 stories which will appear every day in the feed. Here’s a list of examples from the article which Facebook uses as “signals”.
- How often you interact with the Friend, Page, or Public Figure who posted.
- The number of Likes, Shares and Comments a post receives.
- How much you have interacted with a particular type of post.