I started out as a REALTOR®
There is no official job title for what I do so let’s break it down into a list…
1: I used to be a REALTOR® and a Managing Broker with just over 30 agents at our office, then back in 2010 I started to see how the internet, social media, and Zillow were beginning to change the industry and how it operates.
And that’s where my journey into digital marketing began.
2: We started by focusing on Listings Marketing as the real estate industry was coming out of crash. So I learned Real Estate Photography and Videography, Social Media Marketing, WordPress, and basic SEO, which, helped position our small brokerage into a listings marketing powerhouse.
With a true in-house marketing department that could create stunning real estate photography and videos we were able to compete head for head with every brokerage in Chicago.
Videographer, Photographer, and Marketer…
3. From my work running Facebook ads and creating over 2,500 real estate marketing videos I started to ask to speak about this work at real estate marketing conferences and events. CLICK HERE to check out my PRO Speaker Page.
Podcaster, Blogger, Creative…
4. Then, I started a podcast! You can listen and watch episodes by CLICKING HERE!
5. And I do some blogging…. CLICK HERE!
6. And I have a video production company called El Guapo Video Marketing. CLICK HERE to check it out.
Anyone can create great marketing for their own brand and company…
I didnt go to school for marketing, photography, or videography.
I’ve learned everything I do today by actually doing it and using Google and YouTube and have found people like Gary Vaynerchuk, Seth Godin, Marcus Sheridan, Brian Clark (Copyblogger), Jon Loomer, Rick Mulready, Storybrand, and so many others who have shared their knowledge with the world…
