So many agents get tied up with social media marketing and trying to figure out how to do it correctly. There are a lot of “gurus” out there who will promise you all of the Unicorns in the Universe if you just follow their “marketing” systems for using social media. However, social media marketing is not about advertising or promoting your services and listings in order to generate INSTANT leads RIGHT now. Social media marketing is a long term game. (Think of it being a marathon, as compared to a sprint) Social media marketing is simply just communications. Good marketing is good communication with your existing and future connections. It really is that simple. So now let’s talk about LinkedIn. It’s a platform which is sort of like the Uncle who comes over for the holidays and family birthday parties with his own six pack of Old Style beer. In case you’re unaware of the famous beer brand, Old Style, it’s a local Chicago beer which really is “old school”. This is a blue collar beer that guys like my dad used to drink. (I love my dad, he’s old school) Old Style beer can and will put hair on your chest and make you grunt like an early human Cro-Magnon. You love your Uncle and he’s part of the family, and this is what LinkedIn is. It’s part of the family of social platforms we should and have to become part of because we just can’t unfriend our Uncle. LinkedIn is an important piece of the social media puzzle, just not as important as Facebook is. Now that we have established that let’s get started with marketing on LinkedIn. The first step to take in using LinkedIn is setting up your profile. In the video below and for the rest of this article I’ll be discussing the what and how to put together your LinkedIn Profile.SIDE NOTE: This video was shot LIVE at Red Rocks National Park in Las Vegas. it’s an awesome place to visit and I can’t wait to go back and film more videos and do more hiking there. If you want to see the rest of my YouTube training videos go to my YouTube Channel and Subscribe to it here.