Before you listen to the podcast and watch the video make sure to have a pad of paper and pen ready. Peter is going to deliver some really good content on branding, Facebook, and video marketing, enjoy Amigos…
Above: The full audio interview with Peter Lorimer.
Below: The video portion of the interview.
Peter’s Show on Netflix
Peter’s consistent push on using video and social media has paid off with getting him in a show on Netflix called “Stay Here”.
Stay out of the Vanilla
According to Peter Lorimer; It’s not about the house, it’s about you, and I agree with him. If you want to be successful in this industry you have to find a way to stand out.
And the best way to stand out is to know who you are, know what your truth is and show it to the world. This is the authentic way to do it.
Stand out in a sea of vanillasafsadfasfd
There is all most too much of the same out there in the real estate industry and it can get boring. Which is why any agent can have an edge by just humanizing their own brand and bring that to the marketplace.
Facebook Marketing for Real Estate Agents.
Next, Peter gives one of the best strategies for any agent looking for tangible results from their marketing.
He says, to first begin with your network and start reaching out and contacting them. Peter’s number is 25 per day.
Once you run out of people to contact that you actually know, then start marketing to people who you don’t know.
This is it. It really should not be anymore complicated. Before you start doing any other type of marketing, work on your network/database first.
Then, stop spending on postcards, print, and other forms of media that people don’t read, watch, or listen to anymore.
And start posting on Facebook with content that is cool, authentic, genuine, and even a little venerable. Then, start adding a budget to those posts and promote them on Facebook.
Social Media Marketing is Prospecting and Media Mondays
During the interview Peter also talked about putting in the work and time in social media.
You can’t just hire a company to take over your social media for you, it’s just too important, and no company will be able to personalize and humanize your brand like you.
Set aside the time to put into marketing your brand on social media by time blocking. Peter talks about dedicating every Monday as your content day where you produce and plan out your social marketing for the week.
Where to Follow Peter Online
Peter is very engaged online and seems to always be producing content. You can follow him using the links below.
Follow Peter’s company PLG Estates at www.PLGEstates.com
Follow Peter on his YouTube Channel: https://www.youtube.com/peterlorimerofficial
To follow Peter online here’s links to his social media pages and website. Follow Peter on Facebook at Peter Lorimer Official: https://www.facebook.com/PeterLorimerOfficial/
Where PLG is Headed to Next
PLG Estates is one of the most progressive brokerages I know. Their marketing, culture, and agents stand out like no other. In the video below you can see where innovation and the future is taking them.
This Episode was Shot, Recorded, and Edited in Southern California
In the video for this episode of the show we shot it with both an iPhone 7Plus and a Panasonic GH5. We recorded the audio interview using a Zoom H6N and two Audio-Technica AT2005USB microphones.
If you want to create a show for your business, guess what, you can.
You just have to get started.