I never paid very much attention to Barbara Corcoran before. I’ve have never even watched the a single episode of the TV show “Shark Tank”. (Most likely because I don’t watch TV or even have a cable box in my house.) I’ve heard of the Corcoran Group in New York and I knew they were a big deal, but that was about it until a few months ago when I came across a Barbara Corcoran speech on YouTube. Within minutes I was hooked and watched an the hour long video of her sharing her story in life and in business. It was powerful and she put it “all out there”. The ups, the downs, and the successes and failures… However, what I really enjoyed was that she was also sharing her business and marketing strategy. She has a powerful message and it’s one I believe more real estate agents need to listen to. I found quite a few videos on YouTube where Barbara shares her story. I included them here. One is a long version and the other is a shorter version. Both are equally powerful messages. In this video you’ll find the long version. Here’s the short form version of it.

Barbara Corcoran’s Business & Marketing Strategy

The big secret for reaching success in real estate is that there are no big secrets. It takes hard work, guts, no fear, and some creativity and ingenuity in how you run your business. These are essential traits not just for real estate agents but for any entrepreneur in any industry. In these videos, Barbara Corcoran is actually breaking down her business plan and strategy and it’s something that any agent can replicate today. In fact, there is even more opportunity today to create valuable marketing messages and have it reach more buyers and sellers online. There are more tools available today which were not around when Barbara Corcoran was building her business. Here’s some of what we have available today, which Barbara Corcoran didn’t have when she was starting out… Facebook – Personal Profile: You can use your personal profile as part of your online database marketing. Facebook – Fan Page: Facebook’s advertising platform for business is the single most powerful advertising and marketing tool the world has ever seen. Plus, it’s relatively cheap to reach your audience at an affordable price when compared to other advertising mediums, such as, USPS mailing campaigns or door knocking. Video: Every agent has a smart phone today, and it is a very powerful tool. If you’re using a Galaxy or iPhone it’s also a great video camera. Attach a microphone and tripod adapter and you can begin creating high quality videos with it. Your Website: It’s never been more affordable to own your own professional looking website today. SmartPhones: The power of a computer in your pocket. High Speed Internet Connections: Keeps us all connected quickly and 24/7. And the list goes on and on and on… Every agent today has all of the tools needed to build a tribe and audience in today’s online world. Now, all you need is to craft a message which can resonate and connect. It only takes that first step to allowing yourself to unleash your God given creativity and the willingness to change, learn, and adapt to the new realities of an online world. This takes guts to do and you may fail a few times at it, but is the alternative to not trying any better? Take control of your marketing and stop buying “systems” from the gurus.

What do you think?

What do you think about Barbara’s message and story? I would love to hear your opinion on it.