The Top 25 Real Estate Tools & Apps for Real Estate Agents in 2016The new list of the top 25 Tool & Apps for real estate agents is now out. CLICK HERE to view it now…
1. Real Estate Marketing 101, by George CuevasThis one is only slightly promotional….. Yes it’s finally out, my latest ebook teaching real estate agents how to build an online marketing presence for their brands and listings. In this book you’ll find a blueprint for putting it all together. Before you can start “marketing”, you need to understand WHAT marketing really is today in the connection economy. I incorporate several marketing principles, such as, permission based marketing, Youtility, and content marketing into a real estate setting. This will give you a basic understanding with which you can build a foundation on. After we cover the basics in marketing I then layout a blueprint for building your online presence. In this blueprint you’ll find three stages. The first stage I believe should be mandatory for each real estate agent currently practicing. The remaining stages are more advanced level stuff and not required. I wanted to lay out everything you could be doing and organize it all. This way you can make the best decisions on how far you want to take your online marketing to. I’m totally biased about this book being great and you don’t have to buy it, but I would love it if you did. Ok, now the self promotion is over and let’s get to the rest.
2. Love and the Work-Life BalanceLiving Life and Loving; these are the most powerful tools we have. No productivity tools or tech apps can really help your business if you don’t have a balance between your Life and your Work. Every entrepreneur needs this balance, because without it what exactly are we working for? I’m sure you weren’t expecting this one. I recently had a huge revelation in my life and you could say “I saw the light”. Without owning your life and having the complete support and love from family, friends, lovers, and partners you simply cannot do your job as an agent and perform it to the best of your abilities. If you cannot effectively carry out your job your clients will find someone else who can. It’s really that simple. However, this support and love needs to be maintained, nurtured, and given the love right back. I’m not preaching anything new here, I know. If all of your energy and love is focused on solely running and growing your business you simply will not have enough of it left over for your loved ones. This can result in a painful conflict and these relationships can break if you don’t maintain them. In real estate things can get hectic real quickly. Deals fall apart, homes are rushed back onto the market, buyers walk from a deal one day before closing, and then your clients want to spend an hour telling you why their home should be worth 30K more because of a new roof. With no set working hours and weekend appointments the lines get blurred between Life and Work as an agent. The people who feel the brunt of these odd working hours and business cycles are those loved ones closest to us. Often times they are on the receiving end of our frustrations with this business. This is exactly how I came to completely break down over the course of about one week in 2014. When I finally realized I had NO work-life balance and hit rock bottom. My relationships with my family and friends were very fractured and I had to begin repairing them (this is ongoing right now, but going well). I also lost the love of one of the most beautiful, compassionate, and intelligent women I’ve every known (she’s gone and there is only about a 0.000125% chance of ever getting her back). This is a place you don’t want to end up in. Trust me. Please take a moment and take an account of your current Work-Life Balance. Ask yourself: Is there even a Balance anymore? Or, is Work overweighing into you living out your life? There are a total of 168 hours in a 7 day week. If you were to sleep for 8 hours a night you would then have 112 total hours for both work and life. Calculate this to help you determine if you’re working too much. 1. How many total hours in the last four weeks did you work? Try to divide it out per week. Was it 40, 50, 60, 70? 2. How many total hours in the last four weeks did you have quality time with your family, friends, lovers, partners, and time taking care of yourself (workouts, reading, meditation)? Again, figure it out by each week. Was it 10, 20, 30, 40? 3. Now ask yourself these questions: a. Did you have enough time to eat correctly during this time? b. Did you have enough time to work out as much as you wanted to? c. Did you have enough “date nights” with your spouse and/or lovers? d. Did you have enough time to spend with your children? e. Did you have enough time for running errands, attending medical appointments, meeting with friends, etc….. f. Did you have enough time to work on your business by maintaining it? (adding new prospects to your database, going to training events, sending out postcards, prospecting calls, figuring out some long term strategy, etc…) 3. Deduct Number 2 from Number 1 and calculate. There’s no magic number for what the exact balance should be. What’s important is the quality and amount of time you’re giving yourself for living your life. We all live on the same time clock. Donald Trump has no more hours in the day than you or me, and it seems to be working for him. If you feel like your relationships are suffering because of your work load then you must put forward a REAL effort to rebalance things out again. This is easier said than done. Agents suffering from a lack of balance in their Work-Life loads will eventually experience less productivity, gain weight, and potentially drive away the people closest in their life. You don’t want this to happen. Having a balance in Work and Life is also crucial for mapping out your future success as an agent. When you’re focused solely on “running the business” and totally into the grind of it all it becomes very difficult to see the bigger picture. You have to be able to step back at times and strategize where exactly your business is headed. Some examples of long term strategy planning include:
- How and When will you run your next marketing campaign?
- Will you take time for career development by attending more conferences and seminars.
- Doing things like maintaining your database and marketing to it on a regular basis.
- Repositioning your brand and business online.