I have some good news and I have some bad news for you. So which would you like first? I’m going to assume you want the bad news first so let’s start there. It’s HARD WORK. It’s hard work to develop your digital marketing skills. It’s hard work to learn how to communicate and market your brand on social media. It’s hard work to shoot and edit videos. It’s hard work to create and add content to your website. It’s hard work to grow your network. It’s hard work to maintain, develop, and nurture your database. It’s hard work to keep up with changes in technology. It’s hard work to run a Facebook Ads Campaign. There is no single app, no single one piece of technology, no all-in-one super CRM that can perform all of your digital marketing activities, send out emails to your database, manage your online leads, post to your social media, and produce all of your marketing materials. There are several super CRM-ish types of technology that try to do it all. However, I don’t believe these monster do-it-all programs are very effective at producing the end result which most agents are looking for. Which is Leads? Everybody wants leads. In the real estate, we have a multi-million dollar sub-industry of companies, coaches, and gurus who are pitching and selling leads to agents everyday. If you’re an active agent then I’m sure you’ve received plenty of these sales calls and emails over the past several months. My favorite are the sales calls from Zillow/Trulia where they deploy the sales tactic of “scarcity”. They call up the agent and ask them “Wouldn’t You Like an Extra 4-5 Leads a Month?”. Of course the answer is going to be YES, I want more leads. This is part of the sales tactic they use, get you to say yes, yes, yes, then it becomes harder for you to say no. Then the sales rep tells you this: “Well I have an opening in your zip code available right now, and I have agents in this zip code who are really crushing it with these leads, BUT you have to get it today because I may not have this opportunity last much longer”. That’s where they try to get the agent hooked, so that you can buy 6 months worth of “Ad Space” and share the same zip code leads with about 10 to 15 other agents. We see so many of these companies selling “easy leads” from Facebook, Google, squeeze pages, super CRM’s, and so many other types marketing concoctions. Now ask yourself this. Who said being an entrepreneur, a business owner, and a real estate agent was going to be easy and not take hard work? Who said you should be able to put all of your marketing on autopilot so that you don’t have to get your hands dirty in it? Who promised you that you would just succeed as an agent simply because you took the real estate exam and passed it for your license. Nobody did… But if somebody did it was most likely someone trying to sell you “easy leads” Ok, now for the good news. And it’s really good. There has never been a better time than right now to be an entrepreneur. And has a real estate agent, you are an entrepreneur. It’s never been a better time because any agent today, regardless of your production level, or the name of your office, or whether you work for a big office or mom and pop shop can compete on a level playing field because of technology. It’s no longer about which brokerage you work for, or having a high traffic brick and mortar location. Technology allows you to build a brand for yourself, and at a fraction of the cost it was just 10 years ago. When you can build a brand which stands for something valuable in the marketplace you can win, because your brand and these tools can help build your network. And has Jorge Guerra, from RESF, says “Your Network is Your Net Worth”. Check out the complete interview with Jorge CLICK HERE. The road to more leads and success in real estate is in building your network and your database. It’s not about getting more likes on your Facebook Business Page, it’s about building relationships and creating Top of Mind awareness. It’s old school, the Zig Zigler approach.Technology, tools, and apps have never been more easier to use than today. Technology, tools, and apps, have never been more affordable to purchase and use than today. Technology, tools, and apps, have never been more accessible for everyone to use than today. Technology has been “democratized”. Meaning that, you don’t have to be a “tech expert” to know how to effectively technology today for growing your business. You don’t have to be a “millennial” to know how to use technology today. You don’t need to have a degree, certificate, or designation to know how to use technology today. And finally, you don’t have to hire a millennial or “tech” expert to do it for you. If you know how to enter a listing into the MLS, then you already posses all of the “technical” skills needed to use all of the technology, tools, and apps available for real estate agents today. The only thing that can stop you: Is You. I see this to be the biggest challenge for not only real estate agents but for the whole industry. There is a misbelief that only a tech expert, or a social media pro, can figure this stuff out.
“Stop Selling, Start Helping.” Zig Zigler
“You Can Have Everything in Life You Want, if You Will Just Help Other People Get What They Want.” Zig Zigler